Bloglovin’ – a platform that pulls users’ favorite blogs into a single, beautiful feed, empowering users to discover and curate content across the world’s lifestyle publishers – reaches 16 million active users from around the world. Bloglovin’ was brought to the United States in 2013.
Founded in 1996, Northzone has to date raised seven funds and invested in some 100 technology companies including Spotify, Avito.ru, Stepstone, Lastminute, Nimsoft and Pricerunner. The company has offices in Stockholm, Oslo, Copenhagen, London and New York.
Northzone led the $7 Million round with participation from existing investors including Betaworks, Lerer Ventures, White Star Capital and Bassett Investment Group, as well as new personal investments from the Babble and SoulCycle founders.
Bloglovin’ and existing shareholders were represented by Carthiel through Gustaf Cardelius, Daniel Thiel and Niklas Carlbom. Northzone was represented by Delphi.