Carthiel legal advisor in Bloglovin’s acquisition of Sverve, Inc.

Bloglovin’, the leading social discovery platform for blogs and influencer-focused lifestyle content, has acquired the leading influencer marketing technology platform, Sverve. The acquisition of Sverve, which has more than 25,000 active influencers, enables Bloglovin’s 750,000 registered content creators to monetize their blogs and social media footprint through local & nationwide social campaigns, as well as expand Bloglovin’s native advertising offerings for brands and agencies.

Sverve will be rebranded “Activate By Bloglovin’”, as the platform will help activate connections between brands and Bloglovin’ 750,000 strong community of content creators.

With over 8 million active users and 750,000 registered bloggers, Bloglovin’ is the ultimate destination for fashion, beauty and lifestyle-obsessed users to discover, consume and share professionally produced content from top influencers around the world.

Bloglovin was advised by Advokatfirman Carthiel through Gustaf Cardelius, and by Gunderson Dettmer on US law matters.